Czech Marketing Association

The Czech Marketing Association (CMA) is a voluntary non-governmental and non-profit organization, that brings together marketers and those interested in marketing through collective and individual membership. The association was founded in 1990 immediately after the Velvet Revolution as an immediate response to the change from a centrally planned economy to a standard market economy.

From its original mission to contribute as much as possible to the expansion of marketing in the Czech Republic, it currently focuses primarily on promoting communication between marketing professionals and improving the quality of marketing management and marketing activities.